Quotes by Good Design Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Dieter Rams good-design design products Good design is honest. Dieter Rams good-design honest design Good design makes a product understandable. Dieter Rams good-design design products A good designer will actually design the company. Donald A. Norman good-design designer design Good design doesn't date. Harry Seidler good-design dating design Good design is ubiquitous and forever. Massimo Vignelli good-design design forever I stayed true to what I thought was good design no matter who it was for. Michael Graves good-design design matter Aesthetic isn't simply about good design for good design's sake. Noah Kerner good-design aesthetic design Not all design is for the general good. Paola Antonelli good-design design Good design is not an applied veneer. Raymond Loewy good-design veneer design Bold simplicity is the keynote to good design. Sailor Jerry good-design simplicity design Accessible design is good design. Steve Ballmer good-design design death And with it all, good design's not about what medium you're working in, it's about thinking hard about what you want to do and what you have to work with before you start.” Susan Kare good-design thinking