Quotes by Good To Great Go from good to great because good is the enemy of great. Don Meyer good-to-great basketball enemy People are not your most important asset....the right people are. James C. Collins good-to-great important people True leadership has people who follow when they have the freedom not to. James C. Collins good-to-great true-leader people Bad decisions made with good intentions, are still bad decisions. James C. Collins good-to-great good-intentions decision Get the right people on the bus, the wrong people off the bus, and the right people in the right seats... James C. Collins funny-business good-to-great people By definition, it is not possible to everyone to be above the average. James C. Collins good-to-great definitions average For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. James C. Collins good-to-great impossible meaningful Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado. James C. Collins good-to-great understanding goal Not one of the good-to-great companies focused obsessively on growth. James C. Collins good-to-great growth business