Companies should be selling ideas more than benefits. Sell ideas. Not stuff. Aaron Ross More Quotes by Aaron Ross More Quotes From Aaron Ross If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue. Aaron Ross pipeline insightful average One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same. Aaron Ross generations mistake giving One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth. Aaron Ross growth helping years Of course you want more revenue, but what good is it if it isn't predictable? Aaron Ross courses revenue want It's next to impossible to hedge so therefore project financing becomes really difficult. Aaron Ross technology
