Ada Duan

It's definitely been a part of our strategy from the beginning, because it has been 10 years since the last live-action 'Star Wars' movie in theaters, as a result, we know there are going to be a lot of new audiences that are going to be seeing 'Star Wars' in the theater for the first time. Part of the strategy was to really engage, or re-engage, 'Star Wars' fans into that excitement of the film (through the video game).

They were able to take a lot of photos and use those as actual reference as the most authentic representation of those props, whether for weapons or for a planet, we really opened up all of our archives, not only reference from the original films but just a lot of material that we have here available to them.

This is the deepest we've every opened up our archives to any par... by Ada Duan

This is the deepest we've every opened up our archives to any partner.