Akio Morita Professions : Businessman Born : January 26, 1921 Died : October 3, 1999 Browse All Authors Top 59 quotes by Akio Morita Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service. Akio Morita research-and-development running mean We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive. Akio Morita healthy want jobs Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition. Akio Morita fruition working-together long My solution to the problem of unleashing creativity is always to set up a target. Akio Morita target creativity problem If you don't want Japan to buy it, don't sell it. Akio Morita japan ifs want We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned. Akio Morita growing-up learning children We don't believe in market research for a new product unknown to the public. So we never do any. Akio Morita new-products research believe Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable. Akio Morita kind work people Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers. Akio Morita important jobs giving The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate. Akio Morita fate healthy feelings I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart. Akio Morita creativity responsibility jobs While the United States has been busy creating lawyers, we have been busier creating engineers. Akio Morita creating united-states lawyer Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things. Akio Morita quality leadership way An enemy of innovation could be your own sales force. Akio Morita innovation business enemy Our plan is to lead the public with new products rather than ask them what kind of products they want. Akio Morita plans kind want I believe people work for satisfaction. Akio Morita satisfaction believe people The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake. Akio Morita important views mistake From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it. Akio Morita creativity creative people Don't be afraid to make a mistake. But make sure you don't make the same mistake twice. Akio Morita make afraid you mistake Similar Authors Bob Iger businessman Bob Wright businessman Bruce Karatz businessman Bruce Kovner businessman Brian Roberts businessman Brandon Wade businessman All Authors