Beatrice Warde Professions : Journalist Born : September 20, 1900 Died : September 16, 1969 Browse All Authors Top 6 quotes by Beatrice Warde Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas. Beatrice Warde voice talking ideas People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear. Beatrice Warde clothes people ideas There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside. Beatrice Warde typography art firsts There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly typography never effaces itself, you will be able to capture beauty as the wise men capture happiness by aiming at something else. Beatrice Warde simple wise men Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious and maudlin experiments. Beatrice Warde humility self art Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality. Beatrice Warde design personality people Similar Authors Irving Bacheller journalist Bill Keller journalist Bob Woodward journalist Bolesław Prus journalist Buzz Bissinger journalist Burton Rascoe journalist All Authors