Ben Cavender

What's happened is that you've had a lot of consumers this year being a little bit more careful about their purchasing because the economy's slowing down, i think this year especially, people were kind of waiting for Singles' Day and kind of waiting to make some of those medium-sized purchases that they didn't want to pay full price for.

We have in the last three weeks fielded more calls from firms wondering about the political risk here than we probably have in the last 10 years, right now there's a lot more concern that the situation regarding the negotiations has become so unstable and so emotional, when or if there's going to be a resolution.

It would not be inconceivable that China will look at, for example, large retail brands that are operating here and saying, well maybe they should also have fire code violations too. That would create immediate harm to a lot of businesses.

There is too much domestic competition and Amazon lacks the kind of brand awareness that Tmall or JD.com have, that leaves Amazon in a position where it has to spend a lot of money to acquire customers while also competing aggressively with multiple strong players on price.

Both Kering and LVMH have been able to invest very heavily into store renovations, visual merchandising, and digital strategy in China which has made it easier for Both Kering and LVMH to generate mainland China sales, prada was behind the curve.

I think a lot of cost has gone into trying to make the brand relevant again to consumers, but the sales are not coming back as quickly as Prada would like.

The damage to the brand in the eyes of Chinese consumers has already been done.

The people who moved away were families and kids, these guys aren... by Ben Cavender

The people who moved away were families and kids, these guys aren't coming back.