Beth Comstock Born : 1960 Browse All Authors Quotes From Beth Comstock Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. Beth Comstock innovationbusinessjobs You can't sell anything if you can't tell anything. Beth Comstock sellsstorytellingmarketing Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. Beth Comstock emotionalmotivationalbelieve Be where the world is going. Beth Comstock marketingworld You have to tell a story before you can sell a story. Beth Comstock sellsstories The more passionate that someone is about something, the more you have to listen to them. Beth Comstock passionatemotivational Know thyself. Know the customer. Innovate. Beth Comstock know-thyselfmarketingcustomers What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator. Beth Comstock marketersdnainstigators Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle. Beth Comstock innovationsightthinking Our job is to understand where the market is heading and translate that into practical action. Beth Comstock translateactionjobs Marketing is about innovation. Beth Comstock innovationmarketing There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare Beth Comstock worst-nightmaresfinancemarketing An idea doesn't count if you can't use it Beth Comstock ifsuseideas Mind share before market share. Beth Comstock sharemind In big companies projects have to scale and Lean Startup help us to do it Beth Comstock projectsbigshelping We seek to be as nimble as a startup. Beth Comstock nimble Some dream in color. We dream in scale. Beth Comstock scalescolordream There is always room in our budget for a little experimentation. Beth Comstock budgetslittlesrooms B2B does not mean boring marketing. Beth Comstock marketingdoemean There’s now a data stream from light that is going to create opportunity to be more productive. Beth Comstock top-news
