Brad Wilkins

We believe that once a sub-two-hour marathon is done, the records will fall at traditional marathons after that, people will run faster and faster, similar to when Roger Bannister broke the four-minute mile.

We're optimizing their training, not telling them how to train -- they've got great coaches to be able to do that -- but we're tracking their training and, being able to take that information, predicting how they're responding to that training.

What it will mean to a running population is that it would be a big mental barrier where people can understand yes, we can do this, we believe that once a sub-two-hour marathon is done the records will fall at traditional marathons after that. People will run faster and faster, similar to when Roger Bannister broke the four-minute mile. Within a couple of months after he did that, it was broken three more times.