Brendon Weaver Browse All Authors Top 3 quotes by Brendon Weaver We want to stay involved at the level of the product going into people’s hands, we won’t add employees until we find the perfect fit and absolutely have to. At a big company, you have to have a thousand meetings to make a tiny change. Here, we can make a decision in half an hour and make it happen. Brendon Weaver us We knew we had the expertise to build high-end optics but at a reasonable price, with that we went down the path of getting the products designed and contacting a manufacturer in Japan. After a couple of months, as we were brainstorming with a friend, he asked if it would be possible to get the binoculars customized. Initially that seemed like a real stretch, but we talked to the factory, and they said it was something they could do. We knew we had an innovative approach with going direct-to-consumer. The customization piece let us know we had something really special. Brendon Weaver us People were saying things about us online, writing pages and pages and pages before we even had a product, they thought they had us figured out. Consumers have been lied to so much and for so long that they just don’t believe a company can be honest anymore. Brendon Weaver us