Bruno Witvoet

There is -- as a continent -- a real opportunity to continue and accelerate the growth [in manufacturing], i think in a period of four years, we would have invested around €450 million on the entire continent to increase our manufacturing footprint.

The competitive environment is tough because everybody has been talking about Africa for the last three or four years, you can see all the global competitors entering the markets... competition has been much tougher over the last 2-3 years. And we see also very good competition from emerging local players... competition is very sane, it might bite a bit of your market share short term, but it may raise the challenge, it'll raise your alertness and you have to respond to that.

Having a local manufacturing footprint is absolutely key to being competitive in most of the African markets.