Danelle Kosmal

Many brewers are already doing this through events like brewery-sponsored yoga or weekly group runs, it is a great way for craft drinkers to stick with their fitness plans, while still engaging in a fun, social activity, and then enjoying a beer with friends who share similar fitness goals and interests.

First, it’s important for brewers to prioritize weekends for their biggest events in-store or at the brew pub and tasting rooms. This is when craft drinkers are thinking most about beer-drinking occasions.