Daniel Starch Professions : Psychologist Born : 1883 Died : 1979 Browse All Authors Top 6 quotes by Daniel Starch The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. Daniel Starch marketing wise witty Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress. Daniel Starch competition agency mean Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest. Daniel Starch example use class Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article. Daniel Starch merit self facts Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste. Daniel Starch numbers two people Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others. Daniel Starch suicide running cheating Similar Authors Bruno Bettelheim psychologist Boris Sidis psychologist Anthony Greenwald psychologist Arnold Gesell psychologist Arno Gruen psychologist Anna Freud psychologist All Authors
