David A. Aaker Professions : Consultant Born : 1938 Browse All Authors Famous Quotes by David A. Aaker Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it. David A. Aaker soul spirit add A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it. David A. Aaker innovation business needs Similar Authors Bruce Henderson consultant Dave Snowden consultant David Allen consultant Chris Lehane consultant Frank Luntz consultant Frank Abagnale consultant All Authors
