Doron Nir

I don't think a single creator can make a streaming platform, just like there is no single show that can make Netflix( NFLX) the number one service, it's really about the overall experience of going on there every night and having something to watch.

Already on social media, you're seeing people say,' maybe I'm going to stream on Mixer,' these are ripples but eventually ripples turn into a wave. We don't know when it could reach critical mass.

As we always say on the internet, content is king. by Doron Nir

As we always say on the internet, content is king.

Based on their roster of high profile music talent, Caffeine aims to be the Coachella of live streaming, music is the largest video category on YouTube followed by gaming, so if Caffeine finds a way to create a compelling offering with music creators in livestreams, then it has huge potential.

Long-term success is not going to hinge solely on securing a couple of big names, a streaming platform's success comes from a community that's cultivated from many creators creating a lot of content over a lot of time.