Eric Dezenhall Born : September 9, 1962 Browse All Authors Top 7 quotes by Eric Dezenhall People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles. Eric Dezenhall media believe people The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption. Eric Dezenhall apology suffering christian One of the biggest challenges I have with certain clients is convincing them to take a vacation - metaphorically. You're dealing with egos, and with egos the answer to everything is "more me." Sometimes the situation calls for less you. Eric Dezenhall vacation ego challenges People mistake their love of the technology for it being a solution. Social media is the problem, not the solution, in crisis management. It's a problem if you use it to communicate in areas where you're dealing with incredibly intense emotions and very deep conflicts. Eric Dezenhall media technology mistake Most crises are not resolved through rhetoric. They are resolved through operations. Eric Dezenhall operations rhetoric crisis The Constitution gives you the right to a lawyer, but it doesn't allow you the right to a good reputation. Eric Dezenhall reputation constitution giving There comes a point where advocacy groups or corporations or public figures get tired of being in the hands of journalists that don’t like them. Eric Dezenhall politics