Fairfax M. Cone Born : February 21, 1903Died : June 20, 1977 Browse All Authors Top 6 quotes by Fairfax M. Cone Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone. Fairfax M. Cone advertisingpersonsmoving A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading. Fairfax M. Cone advertisingselfdull Write to one person, not a million. Fairfax M. Cone millionspersonswriting Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone Fairfax M. Cone after-hourspiecesbusiness Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth. Fairfax M. Cone businessrunningjobs Advertising is what you do when you can't go see somebody. That's all it is. Fairfax M. Cone marketingwisewitty
