Jeff Chapin

I start by running with my dog -- around 6:30 or 7 in the morning, Chapin says. I try best not to check my phone or email until I at least do that and have breakfast. real life rarely allows us to get a full eight hours of sleep or an entire hour to run with the dog in the morning.

There’s a big issue in society that people only get a few hours of sleep a night, which can have huge life and productivity impact, it’s a huge potential business opportunity to create a market in that realm.

The opportunity we saw was just to try to help people sleep better and change how they balance sleep with the rest of the decisions in their life, being underslept in New York City, seeing focused companies tackle industries and the success they were having, combined with our past experience got us excited to give it a shot.

I get pride in seeing people creating great stuff whatever their... by Jeff Chapin

I get pride in seeing people creating great stuff whatever their area is.

Logically, you would expect Casper to sell a $40 pillow. by Jeff Chapin

Logically, you would expect Casper to sell a $40 pillow.

If you’re going to have a bad night’s sleep, it’s more likely because you’re stressed out or your mind is racing.

I would love to see Casper move that way over time. by Jeff Chapin

I would love to see Casper move that way over time.

Buying a mattress ranks up there with buying a used car for the worst customer experience, you go to a mattress retailer, and they’ve got 50 beds for you to try. There’s no way you can differentiate. You end up buying one and taking it home and second-guessing yourself. We wanted to eliminate all that.

All springs kind of feel the same—you push down on ’em, and they push back a bit; you push down more, and they push back a bigger amount. It’s a linear response, memory foam is more interesting. It contours; you get a much more even distribution of pressure.