Jim Sterne Professions : Author Born : 1955 Browse All Authors Top 4 quotes by Jim Sterne Web analytics is a fire extinguisher. Your website is on fire and you're burning cash. Jim Sterne burning marketing fire People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. Jim Sterne data marketing people Customer relationships are defined by customers. Jim Sterne customer-relationship defined customers We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day. Jim Sterne men long thinking Similar Authors F. E. Marsh author Iimani David author Beatrice Faust author Isabella Macdonald Alden author Isabella Beeton author Alan AtKisson author All Authors