Joanna Cohen

Monday can be thought of as the New Year's of the week -- a time to refresh and put our past bad deeds behind us and try and do better in the coming week.

For most people, it takes multiple tries to actually quit for good. But there's a lot of self-learning that happens each time you try. With a weekly cue, you get to try again more often and learn more quickly and hopefully be more successful sooner, versus only trying to quit on New Year.

It's the January of the week, the day that smokers are looking fo... by Joanna Cohen

It's the January of the week, the day that smokers are looking for help.

We looked at things like' healthy recipes,'' healthy diet,' those sort of things, to see if there were patterns in searches by day of the week. And indeed, at the beginning of the week -- specifically Monday and Tuesday -- more people are searching for healthy things, and then it sort of drops off as you get closer to the weekend.

You make the connection that the searches are an expression of what people are thinking about... and people are thinking about being healthier earlier in the week rather than later in the week.