John Olson

If you are a combat photog, you can't fake it, you have to be in the middle of things. The more dangerous, the better. So surely after Tet broke out, I heard that battle of Hue was absolutely vicious.

I didn't set out to help them, i felt this was an enormous opportunity to associate 70-year-old men with their 50-year-old photographs that shows them at 18 and hear how this time in Vietnam has affected their lives. I do believe many of these men, the time they spent together, the time talking about their experience –- it's closure.

Our goal is to make art and photography available to the world's blind population, there are 285 million blind and sight impaired world-wide. One person goes blind in the U.S. every 11 minutes. So our goal is to make this available at every museum, every science center, every institution, first in this country and then beyond.

It's a three step process, in which we in step one take any conventional two dimensional image and convert it to 3D data. Once that data has been converted, we send it to a machine that sculpts the data out of a block of substrate. It gives that image length, width, depth and texture. And once that's been sculpted it goes through a printing process where we lay the image back down on top of the relief in perfect registration. So what you end up with is a three dimensional print that has length, width, depth and texture.

GE is a longtime leader in corporate governance, and the fact that their board has taken this step will raise interest in dealing with this issue proactively at other boards.