Kate Freud

It's grown into a huge market. It's been hugely helped by the royals because it gives a lot of these brands an international platform, you can be looking at anything from a simple cotton baby grow that's 90 pounds ($117) ... to a Burberry changing bag which is 850 pounds, and beyond. Some of the prices are really eye-watering but parents are prepared to pay it.

I can imagine (Meghan) mixing the traditional brands with a more contemporary spin, whatever she ends up doing, it's going to be a sellout.