Korean Sangyup Lee

Because of these technologies, the car industry is about to hit a crossroads. The future is truly open, it's difficult to say if all the prestigious brands today will still be around in 10-20 years.

Korean Sangyup Lee

For decades, luxury brands such as Bentley, Aston Martin and Maserati have been about possession, in the future, as disruptive technologies kick in, luxury is going to be about experience. People are going to look for a special experience rather than something special to own.

Korean Sangyup Lee