Kristin Knutzen

These hip-hop music videos are showing tobacco and marijuana, and they're being viewed billions of times, mostly by teens and young adults, and this really increases the likelihood that these young people will start using or be interested in using tobacco and marijuana themselves.

Kristin Knutzen

It's likely going to make kids and young adults more interested in experimenting with tobacco and marijuana, particularly when they see influential people, such as a rapper they admire, using the product. It's also decreasing the perceived riskiness of using the product.

Kristin Knutzen

It's an opportunity for parents, not to necessarily forbid their kids from watching this or listening to this but really to sit down with them and understand what they are watching and why it's important to them.

Kristin Knutzen