Kyle Buchanan

Alfonso Cuarón, who directed' Roma,' has directed some of the biggest movies in Hollywood. The third Harry Potter movie,' Gravity,' and so, what Netflix is hoping is that if they can give Harry Potter this wonderful launch for.

They want to change the way Amazon Studios head Jennifer Salke see a movie, and if they can get An Oscar to validate that, then they've gotten almost all the way there.

The people who work on these movies, by and large, are artists who want to be appreciated as artists by other artists in town, when they are in contention for An Oscar, it means something deeper. It satisfies them in a way that money can't.

Warner Brothers wants to keep Bradley Cooper, who just had this incredibly auspicious directorial debut, in the fold, and if they get those Oscars, then it's bragging rights for them.

Everybody has a different agenda for why they want to be in contention, whether it's shoring up someone's reputation or if you're a studio executive trying to lure more people to work with you because you've proven that you can create something that is recognized by the pinnacle of this industry.