Lois McGinnis Browse All Authors Famous Quotes by Lois McGinnis She said our ad did not run because it contained an offensive word, i asked what that offensive word was and she said the offensive word was ‘Christian.’. Lois McGinnis opinion We had no way of knowing they considered the word ‘Christian’ offensive until we tried to place this ad, as Christians, this was a slap in the face to us. Lois McGinnis opinion