Mark Waller

The work we're doing now is to ask, 'How do we accelerate the agenda in Mexico, Canada and China?' those would be our next stage, and we have offices in those three countries.

We're encouraged by the work we've done in London, the belief we can build long term fandom for the game way beyond a one-off experience, we believe now we can take a look at the obvious next market. We have a good fan base in Germany... so it's a logical next focal point for us within the European market.