Matt Brabants

For us it's about trying to find out how to create more fans of basketball. ... we want to figure out how to get more kids dribbling a basketball, the opportunity is immense and we are just scratching the surface.

We're never going to be the equal to cricket in India, it's like a religion in that market, and same for soccer in Brazil, but we know that if we can start to make inroads that being number two is a real strong statement in a market like India where you've got a billion of people.