Michael Gilman

Around the turn of the century, as men’s brands started to come out, people started to realize that taking care of yourself is not effeminate or girly, some of those taboos came down, and more barbershops and spas broke the barriers and let men know it’s OK to do this stuff.

I have so many guys who come in with a gift certificate from their wife and tell us, ‘This is not really my thing,’ then the same guys walk out and say they loved it. I think it’s flipped 180 degrees where it’s not taboo; it’s something to be admired, and guys are proud they go.