Oleg Pisklov

Students, our key customers, have less money so fewer of them come to us, but on the other hand, people who used to visit mid-priced restaurants start coming to us more often as those restaurants become less affordable.

We feel significantly better than the market ... Our prices rise much slower than inflation and this strategy allows us to win market share because when consumption declines and there is less money to spend on restaurants you can not be successful without a competitive price.