Oliviero Toscani Professions : Photographer Born : 1942 Browse All Authors Top 13 quotes by Oliviero Toscani I want a better world, but also a realistic world. We can only create a better world by becoming realistic. Oliviero Toscani becoming want world Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns. Oliviero Toscani agency artist thinking A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship. Oliviero Toscani individuality reflection television Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved. Oliviero Toscani get-involved want reality Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems. Oliviero Toscani communication real talking No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle. Oliviero Toscani matter want people We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves. Oliviero Toscani impressed pieces looks Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns. Oliviero Toscani communication church trying Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture. Oliviero Toscani people looks years Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's magazines are mostly about the outside and not about the inside. About make-up instead of arts and literature. Its such a shame. Oliviero Toscani fashion hate art You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much nicer, much prettier. And so much more intelligent than Benetton.' Oliviero Toscani wife intelligent answers I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man. Oliviero Toscani agency campaigns men I did extensive research on media and anorexia and found out that the fashion magazines are to blame in a way. They project an image of a woman that is completely absurd, but girls and women believe they should be very skinny. They don't look like real woman anymore. Oliviero Toscani fashion girl real Similar Authors Inge Morath photographer Bert Stern photographer Brent Stirton photographer Bunny Yeager photographer Burt Glinn photographer Bruno Barbey photographer All Authors
