Paul Dyson Professions : Soccer player Born : December 27, 1959 Browse All Authors Famous Quotes by Paul Dyson If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet. Paul Dyson balance cutting business Similar Authors Alan Mullery soccer-player Bojan Markovic soccer-player Brad Friedel soccer-player Brian Owen soccer-player Brian McDermott soccer-player Brian Clough soccer-player All Authors