Paul James

The new Softail models are the result of the most extensive research and development program in the company’s history, we focused on taking the total rider experience to a higher level, where authenticity, heritage and soul meet the modern edge of technology.

We definitely want to attract young riders, the 18-34 year-olds, bikes that are nimble, easy-to-ride and easy to park … but still motorcycles that you don’t throw away, passed on from generation to generation.