Phil Dusenberry Born : April 28, 1936 Died : December 29, 2007 Browse All Authors Top 6 quotes by Phil Dusenberry I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes. Phil Dusenberry ransom marketing writing In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry fuel inspire ideas A brand is nothing but an expression of the consumer’s loyalty and trust. Phil Dusenberry consumers loyalty expression The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters. Phil Dusenberry agency business fun Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be. Phil Dusenberry creative business witty That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry differences inspire ideas
