Priyank Mathur

This is a risky ask, when you ask someone to make a video that criticizes ISIS or some other terrorist group, that's a lot to ask because you're asking them to put themselves out there and put themselves potentially in harm's way and no one wants to attract the ire of a terrorist group like ISIS, i never really found there to be a risk in it because I'm Muslim anyways.

There are a few government controlled YouTube accounts that put out anti-ISIS videos, the Global Engagement Center by the State Department has put out about 42 videos in the last couple of years but you know, they've gotten a combined total of about 55,000 views.

I thought, how are we, the country that invented Madison Avenue and Hollywood and arguably the greatest messaging machine in the history of all time - how are we losing, what is essentially a messaging battle to folks halfway across the world that are operating on a shoe sting budget. And so I think to counter what they are doing, we need to up our social media game.

I do think the new administration is uniquely poised to appreciate exactly what we're doing and that's because who better understands and who better appreciates how effective social media and entertainment can be in spreading a message than President Trump.