Ramon Llamas of IDC Research Browse All Authors Famous Quotes by Ramon Llamas of IDC Research Apple had to put the pieces in place to make it all happen, if you look at consumer behavior in which users are willing to pay a regular fee for unlimited content -- and that's what they can get from other services such as Spotify, Pandora and Netflix -- Apple is smartly aligning itself against those competitors with its own approach. Ramon Llamas of IDC Research top-news Building a bridge is always important in order to not alienate its current user base, but I'd argue that it has already taken that step considering the Apple Music numbers, clearly, it needs to direct people in that direction and show a clear cut-off date so that users are prepared. Ramon Llamas of IDC Research top-news
