Randy Pate

We fully recognize that these products are not necessarily for everyone, but we do think they will provide an affordable option to many, many people who've been priced out of the current market under the Obamacare regulations.

These outreach methodologies have proven the most effective in reaching existing and new enrollees, outreach will also be targeted based on specific demographic and geographic data. This approach is not only based on previous evaluation of past exchange outreach efforts, but is also consistent with promotional spending on Medicare Advantage and Medicare Part D.