Richard Bayan Born : January 27, 1950 Browse All Authors Top 4 quotes by Richard Bayan Suicide by carbon monoxide used to be done in the garage. Now, all you have to do is go to Mexico City and inhale. Richard Bayan mexico cities suicide The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting. Richard Bayan tools essence use Neighbours: the strangers who live next door. Richard Bayan next stranger doors Science Fiction: fairy tales for nerds. Richard Bayan fairy-tale nerd fiction