Ronn Pearson

I mean, 50-pound bags of potatoes come in the back, and fries go to the front of the house made from two things: potatoes and salt, mcDonald’s has 28 ingredients in their fries.

We have a really inspiring brand story that begins with people getting up early in the morning and coming in to chop vegetables and busting their butts to create a better food experience, we’re not standing on a soapbox saying, ‘This is health food.’ But we do have a different kind of consciousness from Food, Inc. and the Super Size Me world. We’re not doing this because it’s a trend, but because these are beliefs we hold dear.