Sam Farber Born : 1924 Died : June 16, 2013 Browse All Authors Famous Quotes by Sam Farber The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision. Sam Farber communication people thinking
