Shirley Cramer

Wherever it's legal Philip Morris is still advertising its Marlboro brand. The fact of the matter is that it can no longer do that in the UK, we're a dark market where all advertising, promotion and sponsorship is banned, and cigarettes are in plain packs, so instead Philip Morris is promoting the company name which is inextricably linked with Marlboro. That's why we're suspicious.

Their claims of 'commitment to a smoke-free future' might be more believable were they not continuing to aggressively advertise Marlboro across the developing world, where tobacco regulation is regrettably far laxer than in the UK.