Sohrab Vossoughi Born : June 25, 1956 Browse All Authors Top 3 quotes by Sohrab Vossoughi The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation Sohrab Vossoughi companyinnovationdesign There are three basic principles behind any well-designed product: truth, humanity, and simplicity. Sohrab Vossoughi simplicitydesignhumanity Mass market desire is about meaning and experience. Sohrab Vossoughi massdesire
