Steve Krakauer

Having enough introspection and humility to step back and say, ‘I'm a journalist, and my audience doesn't trust me,’ would actually go a long way toward recovery. So often the response from the press is to look for reasons the audience distrusts them as some version of the audience's fault – as if it couldn't possibly be earned distrust, but the truth is, with more sources than ever, the establishment press needs to work harder than ever to maintain and grow their audience, and give the readers and viewers a reason to turn the trust factor around.