Tara Reed

I’d started to get interested in fine art, and it struck me how annoying and labor-intensive it would be to find art I liked for my new place, for food, music, fashion, movies, I could just tap an app and get a personal recommendation. But the fine-art world hadn’t caught up to that.

At first I thought it would be more service-based, like video-chatting with an art adviser, but I overestimated how comfortable my customers would be talking about art, you know what you like and don’t like, but that doesn’t mean talking to a professional isn’t scary.