Van der Merwe

We're going from a bare board to populating that board, to doing our own plastic molding, besides the fact that we're very proud that it's manufactured in South Africa, it has a knock on effect wherever it's going out and being supported.

Your high end guys like Samsung are playing in the very high leagues. We're not at that level and we don't aim to be. That's not the market we want to play in, we're trying to bridge the gap between 2G and 3G and the affordability between that.