Victor Cui

Our TV deals means that we're shown on free-to-air TV in a lot of countries, people can watch and see the best Asian MMA stars in the world.

UFC has been in the game for a long time, it doesn't matter what business Victor Cui are in, there's always the West against the East.

Everyone watching from across the world wants to know the answer to the question -- who is the next Bruce Lee ? it has been 40 years since he passed and everybody still knows his name. We've got people from all across the world watching One Championship looking for the next big star.

People in Asia get MMA -- it's in their DNA, you're not having to start from scratch, people understand it. It's part of their lives -- every country in Asia has their own martial art, whether it be karate, muay thai, kung fu, silat, or jiu-jitsu.