Quotes by Agency My own view is that no major advance was ever found as a result of a committee's recommendation... We should be honest in telling these agencies we often don't know where some ideas are going to lead, but we hope they are going to clarify a problem. David Mumford agency views ideas If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy agency business worry To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" David Ogilvy agency humorous dog In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows? David Ogilvy cows agency two I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once David Ogilvy agency fun jobs Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients. David Ogilvy training agency people Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy agency writing men The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy doctors agency perspective There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy agency eggs men As precious as life itself is our heritage of individual freedom, for man's free agency is a God-given gift. David O. McKay heritage agency men The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood David Ogilvy agency blood thinking Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. David Ogilvy agency running long Free agency is a gift of God....The world does not comprehend the significance of that divine gift to the individual. It is as inherent as intelligence which, we are told, has never been nor can be created David O. McKay agency doe world Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. David Ogilvy agency business lying The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising David Ogilvy agency creativity mean But what, precisely, is hope? At a talk I gave last spring, someone asked me to define it. I turned the question back on the audience, and here’s the definition we all came up with: hope is a longing for a future condition over which you have no agency; it means you are essentially powerless. Derrick Jensen agency spring mean Hope is a longing for a future condition over which you have no agency; it means you are essentially powerless. Derrick Jensen longing agency mean When we realize the degree of agency we actually do have, we no longer have to "hope" at all. We simply do the work. Derrick Jensen degrees agency hope You're pretty smart for a Fed." "I missed a bunch of questions on the entrance exam on purpose so that I could get into the agency. Diana Rowland agency smart purpose At least if we don't close down the Environmental Protection Agency, we at least put a snaffle bit on them and ride the pony down. Dick Armey ponies environmental agency «4567891011121314»
