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Quotes by Copywriting

People aren't interested in you. They're interested in themselves by Dale Carnegie

People aren't interested in you. They're interested in themselves

Dale Carnegie
copywriting advertising people
It follows that unless your headline sells your product, you have... by David Ogilvy

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

David Ogilvy
copywriting headlines percent
Consumers do not buy products. They buy product benefits. by David Ogilvy

Consumers do not buy products. They buy product benefits.

David Ogilvy
copywriting consumers benefits
Don't confuse visibility with credibility. by Harvey Mackay

Don't confuse visibility with credibility.

Harvey Mackay
copywriting visibility credibility

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier
copywriting produce want
Copy is a direct conversation with the consumer. by Shirley Polykoff

Copy is a direct conversation with the consumer.

Shirley Polykoff
copywriting copies conversation
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