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Quotes by True Purpose

Better service for the customer is for the good of the public, and this is the true purpose of enterprise.

Konosuke Matsushita
true-purpose enterprise purpose
The true purpose of a business is to create and keep a customer,... by Theodore Levitt

The true purpose of a business is to create and keep a customer, not to make you money.

Theodore Levitt
true-purpose purpose customers
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