A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems. Raymond Loewy More Quotes by Raymond Loewy More Quotes From Raymond Loewy I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies. Raymond Loewy design believe people I alienated the automotive industry by saying that cars should be lightweight and compact. Raymond Loewy compact car should The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm. Raymond Loewy departure requirements adults I sought excitement and, taking chances, I was all ready to fail in order to achieve something large. Raymond Loewy failure ambition science Industrial design keeps the customer happy, his client in the black and the designer busy. Raymond Loewy design black clients Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit. Raymond Loewy cities civilization science No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer. Raymond Loewy benefits littles thinking Between two products equal in price, function and quality, the better looking will out sell the other. Raymond Loewy The American automobile has changed the habits of every member of modern society. Raymond Loewy american automobile changed society American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive. Raymond Loewy production american ugly offensive My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity. Raymond Loewy myself colleagues success life The automobile is an American cultural symbol. Raymond Loewy symbol cultural american automobile The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor. Raymond Loewy admire competition business believe The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at. Raymond Loewy bottle thought look planning I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional. Raymond Loewy without start being you The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter. Raymond Loewy places like look world Noise is a parasite. Anything noisy is poorly designed. Raymond Loewy parasite anything noisy noise In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one. Raymond Loewy story like important way
